DrinkSKU

The Challenge

New products - flavors, vintage etc - drive sales in the wine and spirits business. Many of the top products today were not even sold five or ten years ago. While this is great for the health of the business it creates tremendous chalenges for wholesalers trying to maintain an up to date product catalog.

The Solution

DrinkSKU by Inventiv is designed to offer wholesalers and suppliers a way to manage their product information by working together. By combining product information into a central database DrinkSKU is being setup to give each supplier one place to manage their product information whcih feeds directly into the wholesaler systems. 

 The participating wholesalers gain the following benefits:

• Ability to link into DrinkSKU to keep their local product catalog current
• Complete knowledge of a product including
  -   Detailed descriptions
  -   Category information
  -   Detailed UPC information
  -   Click here for full list
• Lower staff levels because coding is being done centrally
• Online database by state of which distributors carry each product
• Direct link into state and federal product registrations forms to help manage all the paperwork
• Secure Portal with direct access to supplier partners
• Ability to share product catalog with retailers 

Why suppliers should join the network?

• Keep your products updated with the most current information for the benefit of all your distributors – you know your products best – help the your distributor
• Central source for maintaining product information
• Industry standardization will save your company money

To learn more please contact Jim Harris at 615-353-0941